a f t n S p i r i t s
Creating Moments.
Black Short India is a dynamic beverage company committed to crafting quality spirits and creating memorable experiences.
About Black Short India
Crafting Excellence. Defining Every Pour.
Every great spirit begins with a vision. Ours began with a belief—that exceptional beverages should be created not just to be consumed, but to be remembered.
Since our journey began, Black Short India has been driven by a passion for creating distinctive beverage experiences. From our early beginnings in beer to building a growing portfolio across Whisky, Rum, Vodka and Beer, we have continued to explore new possibilities, new flavours and new ways of bringing people together.
For us, excellence is not a single step in the process. It starts with carefully selected ingredients, continues through precision-driven production and rigorous quality standards, and ends with a bottle that we are proud to put our name on.
experiences
O j o u r n e y i d r i e n y o n e s i m p e b e l i :
An unforgettable experience for any wine connoisseur.
Every great spirit begins with a vision. Ours began with a belief—that exceptional beverages should be created not just to be consumed, but to be remembered.
Black Short India — Crafting Excellence. Defining Every Pour.
Since our journey began, Black Short India has been driven by a passion for creating distinctive beverage experiences. From our early beginnings in beer to building a growing portfolio across Whisky, Rum, Vodka and Beer, we have continued to explore new possibilities, new flavours and new ways of bringing people together.
For us, excellence is not a single step in the process. It starts with carefully selected ingredients, continues through precision-driven production and rigorous quality standards, and ends with a bottle that we are proud to put our name on.
But our story is about more than what goes inside the bottle.
popular
Our Brands
Black Short India Limited is a beverage-alcohol company with a portfolio covering Whisky, Vodka, Rum and Beer. According to the company’s website, its journey began in 2017,
EXTRA Premium Whisky
BOILING CROWD
Boiling Crowd is a premium whisky brand from Black Short India, created around one simple idea: whisky tastes better when the moment is shared.
Classic Premium Whisky
STAY ON
Stay On Whisky is one of the core whisky brands in the Black Short India portfolio. The brand was developed with a clear intention: to create a strong-tasting, impactful whisky designed for consumers who enjoy vibrant nights, social occasions and an adventurous lifestyle.
Classic Premium Whisky
FIRE WATER
Fire Water Whisky is one of the established whisky brands in the Black Short India portfolio. The company positions the brand specifically toward hardcore whisky enthusiasts, with the name “Fire Water” intended to communicate a bold, spirited character.
Premium XXX RUM
USTRA
Ustra XXX Rum is part of the spirits portfolio of Black Short India, positioned as a dark rum developed through extensive raw-material research, spirit testing and controlled production. The brand’s story focuses on creating a rum that offers more than a generic drinking experience, with an emphasis on character, aroma, colour and taste.
SUPPER STRONG BEER
SCOTSMAN
Scotsman Beer is one of the earliest brands in the Black Short India portfolio. The company says its journey began with Scotsman and Hagship Beer, making Scotsman an important part of the foundation of the Black Short story. The dedicated product page lists its startup year as 2018 and identifies a grain-barley base.
STRONG BEER
HAGSHIP
Hagship Strong Beer was born from Black Short India’s ambition to create a beer that would stand out rather than simply follow existing market trends.
The development journey involved studying consumer preferences, brewing methods, flavour profiles and ingredients. Black Short’s team created multiple test batches with different combinations of flavour, texture and aroma before refining the recipe they wanted to take to market.
pREMIUM REFRESHING SODA
HAGSHIP SODA
Hagship Soda was developed from Black Short India’s belief that a great beverage should be created through experimentation, refinement and persistence.
The development process involved testing different recipes and ingredient proportions to find the desired taste, texture, consistency and aroma. Black Short says the team also studied market preferences and consumer feedback while refining the product.
sustainability
Our Sustainability Priorities
At Black Short India, we believe that building great brands also means building a better future. Our approach to sustainability is rooted in responsible growth—creating quality beverages while being mindful of the resources, communities and environment around us.
