u r t o r y
Every great spirit begins with a vision. Ours began with a belief—that exceptional beverages should be created not just to be consumed, but to be remembered.
Since our journey began, Black Short India has been driven by a passion for creating distinctive beverage experiences. From our early beginnings in beer to building a growing portfolio across Whisky, Rum, Vodka and Beer, we have continued to explore new possibilities, new flavours and new ways of bringing people together.
For us, excellence is not a single step in the process. It starts with carefully selected ingredients, continues through precision-driven production and rigorous quality standards, and ends with a bottle that we are proud to put our name on.
Our Story
u r j o u r e y i s d r i v e n b y e s i m p l e b e l i e f
Black Short is all about bringing a collection of unrivaled quality and excellence beverage alcohol.
Our ambition is to build Black Short India into a globally recognised beverage-alcohol company, taking Indian entrepreneurship, innovation and brand-building to new markets while continuing to create products that people choose, enjoy and remember.
For us, excellence is not a single step in the process. It starts with carefully selected ingredients, continues through precision-driven production and rigorous quality standards, and ends with a bottle that we are proud to put our name on.
But our story is about more than what goes inside the bottle.
It is about the people, partnerships and ideas that bring every brand to life. We work closely with our distributors, retailers, partners and consumers to understand what the market wants—and then turn those insights into brands with their own identity, character and purpose.
Milestones
e i e e c a e s o f H i s t o r y
2017
The Beginning
Every great journey begins with a vision.
In 2017, Black Short India began its journey with an ambition to create distinctive beverage brands built around quality, innovation and consumer experiences.
Our first step.
Black Short India entered the market with the launch of its first beer brands:
SCOTSMAN BEER
HAGSHIP BEER
These brands laid the foundation for our journey and gave us our first opportunity to understand consumers, markets and the beverage industry.
2018-2021
We Lunched States
Taking Our Brands Further.
By 2018-2021, Black Short India had moved beyond its early foundations and was building a broader beverage portfolio.
Our expansion during this period included strengthening our presence in Eastern India, particularly Odisha and West Bengal, while continuing to develop our brand portfolio.
This period marked an important transition—from building individual brands to building a larger beverage-alcohol business.
2022-24
ENTERING A New Market
In 2022, Black Short India entered the Haryana & Jharkhand market, marking an important milestone in our journey.
We introduced Boiling Crowd Premium Whisky & Stay On Deluxe Whisky to Haryana & Jharkhand —bringing our distinctive approach to quality, character and craftsmanship to a new audience.
2023-25
A New Market. A Premium New Identity.
The years 2023 to 2025 marked a significant chapter in Black Short India’s growth story as we expanded into the Delhi market with a stronger focus on the premium segment.
We introduced Stay On Whisky and Boiling Crowd Premium Whisky to Delhi, bringing two distinctive brands to one of India’s most dynamic beverage markets.
But our journey didn’t stop at entering a new state.
We evolved the brands with new premium packaging, giving them a more refined, contemporary and sophisticated identity designed to strengthen their presence in the premium whisky segment.
2026
THE NEXT CHAPTER
In 2026, Black Short India is preparing for another significant milestone in its journey—expanding into Madhya Pradesh and Chhattisgarh with our premium beverage portfolio.
We are planning to introduce our Premium Whisky and Beer brands to these new markets, bringing our commitment to quality, distinctive brand experiences and innovation to a wider audience.
sustainability
i n d f u l n s s o f t h e E n v i r e t
We believe sustainability is not a one-time initiative. It is an ongoing journey of making better choices at every stage—from the materials we use and the way we manufacture, to how our products reach consumers.
At Black Short India, we believe that building great brands also means building a better future. Our approach to sustainability is rooted in responsible growth—creating quality beverages while being mindful of the resources, communities and environment around us.
From responsible sourcing and efficient production to thoughtful packaging and waste reduction, we continuously look for ways to make our operations more responsible and efficient.
