e w s & E v e n t s
At Black Short India, every milestone is part of a bigger journey.
From launching new brands and entering new markets to evolving our products, strengthening partnerships and participating in industry events, our journey is constantly moving forward.
The News & Events section brings you closer to the moments that shape Black Short India—our achievements, announcements, launches, collaborations and the people behind them.
h e J o u r e y S t a r t w i t h W e n g a l & O d i s h a
By 2018-2021, Black Short India had moved beyond its early foundations and was building a broader beverage portfolio.
Our expansion during this period included strengthening our presence in Eastern India, particularly Odisha and West Bengal, while continuing to develop our brand portfolio.
This period marked an important transition—from building individual brands to building a larger beverage-alcohol business.
R O D U C T A U C H E S
Turning Ideas into Experiences
Innovation has always been an important part of our journey.
From our early beer brands to our growing portfolio of Whisky, Rum, Vodka, Beer and Beverages, every launch represents an idea transformed into a real consumer experience.
A R K E T E P A S I O N
Growing Our Presence, One Market at a Time
Entering a new market is more than putting a product on a shelf.
It means understanding consumers, building relationships and creating a strong local presence.
From our beginnings in 2017 to our expansion across multiple Indian markets, every new state has added another chapter to the Black Short India story.
We continue to look ahead with plans to take our brands into new territories and strengthen our national footprint.
R A N D M I E S O N E S
Celebrating the Brands We Build
Our brands are at the heart of our journey.
From Scotsman Beer and Hagship Beer to Fire Water Whisky, Stay On Whisky, Boiling Crowd Premium Whisky and Ustra XXX Premium Rum, each brand has its own personality, story and purpose.
We celebrate the milestones that help our brands evolve—from new packaging and product development to new markets and consumer experiences.
Every Brand Has a Story. Every Milestone Adds a Chapter.
