Ustra XXX Rum

Ustra XXX Rum is part of the spirits portfolio of Black Short India, positioned as a dark rum developed through extensive raw-material research, spirit testing and controlled production. The brand’s story focuses on creating a rum that offers more than a generic drinking experience, with an emphasis on character, aroma, colour and taste.

The Ustra Story

Ustra began when Black Short India decided to expand its spirits portfolio beyond whisky and create its own interpretation of rum. The team researched the origins and production of rum, explored different sources of sugar cane and evaluated various spirit samples before developing its own formulation.