Stay On Whisky is one of the core whisky brands in the Black Short India portfolio. The brand was developed with a clear intention: to create a strong-tasting, impactful whisky designed for consumers who enjoy vibrant nights, social occasions and an adventurous lifestyle. The brand's listed startup date is 2018. The idea behind Stay On

The story began with a willingness to move beyond conventional whisky profiles. Black Short's team explored different recipes, ingredients and flavour combinations to create a distinctive taste that could give Stay On its own identity.

The brand was ultimately positioned around nightlife, adventure and courage—a whisky intended to bring energy and character to social occasions.

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